We are happy to feature the beauty and brains behind Inner Fire, Leah Emmott! We were connected to her through another fabulous Pink Tank feature, Liz Joyce with Joyce Training. When we went online, we fell in love instantly with the fun, stylish and witty take on yoga wear! They have such cute shirts that you can wear in yoga but also would look great with jeans. Did we mention how much we love their colourful leggings?! Read on to find out the business side behind Inner Fire and how the idea came to fruition, what Leah is most proud of and what she loves most about her job.
Q. How did you come up with the idea for Inner Fire?
A. In late 2011 I had emergency surgery for an ovarian cyst. I was a full time yoga teacher at the time, so the recovery period gave me a lot of time off to get my creative juices flowing. I decided to make some gifts for friends and learned how to screen print. I wanted to do something that brought out the lighthearted aspects of yoga and made people laugh. After coming out with a few designs, people kept asking me where I got them from, so I decided to start my own company! The name “Inner Fire” comes from a philosophical yogic concept that we have a fiery place in our bellies, also known as Manipura, the 3rd chakra. This area is where our passion and creativity resides. I truly felt like it got unblocked when I had my cyst removed. I’ve been creating ever since!
Q. What do you love most about your job?
A. Throughout my journey as an entrepreneur, I have been so fortunate to be able to connect to so many different people locally and abroad. Through these interactions, I’ve picked up so many nuggets of inspiration and wisdom that feed my creative process. I love it when one of my designs makes someone laugh – it’s that instant ‘I got the joke’ feeling that lightens one’s mood. It’s really about spreading more peace, love and joy in the world.
Q. What are you most proud of in your career?
A. I am really proud of our partnership with The School Fund, an organization that helps micro-finance educational scholarships for young people in developing countries. So far we have helped 12 students get the vocational training they need to be able to lift their families out of poverty. Inner Fire is much more than a clothing company. It’s about helping others find their spark too!
Q. Favourite app?
A. I’ve become a bit of an Instagram (@myinnerfire) addict over the past few months. I love looking at beautiful photography and there is a lot of it on there! The yoga community is also really active on the platform and it’s been an amazing way to connect with a really engaged audience.
Q. Any advice for the next generation of business ladies?
One of the most important life lessons I have learned as a yogi and entrepreneur is that in order to get something, you have to give it away first. Success and abundance only comes from an initial act of giving. The biggest lie we tell ourselves when we start out is thinking we have nothing. If we practice gratitude and believe we have abundance in our lives, then we will actually start to get what we want (and even more than we asked for sometimes!). It’s the big boomerang of the universe!
Finish these sentences…
I love… ocean air, especially from the Gulf Islands of BC.
Life is…. a crazy, wild and sexy adventure… so don’t sweat the small stuff… and spend less time in front of a digital screen.
My childhood ambition was…. to be the first female Prime Minister of Canada.
If I could go back in time… I would start practicing yoga sooner.