Meet Louise Schonberg, Founder of Karameller Candy Shop
Written by Ashley Basran
Yaletown welcomes Karameller! If you haven’t heard by now, Karameller is the brand new Candy Shop, which sells delicious Swedish Treats. Karameller translated from Swedish, means ‘hard candy.’ It is the perfect addition to the Yaletown hood for those sweet cravings and we could not be happier they are here! Don’t ask us how many times we have already gone through the “sweet” and “sour” jars! Read on to learn more about Karameller, the inspiration behind the shop and its fabulous Founder, Louise!
We love the idea of the Lördagsgodis tradition – did you grow up with this in your family?
Lördagsgodis is a part of every Swedish childhood. On Saturdays you are given your allowance and you go to the store to buy your own pick-and-mix candy, everyone has their own favourites, and that’s precisely what makes it so special; you get to create your own bag, with your favourites.
Such a beautiful store! How long has this been in the works from idea to implementation?
My husband has been bugging me for years to start a business but I never knew what to do. One night we were talking and he asked: “Louise, what do you want to do?” I said “I don’t know!”, so he asked me what I loved, and I jokingly answered “Candy!”. A week later I left my job, booked a ticket to Sweden for my son and I (I left hubby working in Vancouver, terrible I know…), and stayed for 7 weeks. That trip gave me the opportunity to find and visit our candy supplier and spend some quality time with my family back home before starting this venture.
Any advice for aspiring entrepreneurs like yourself?
Surround yourself with a great team, people that you trust and know their trade. I don’t know what my store would have looked like without the help of Michael Leckie; he got my style and taste right away and was so easy to work with. Glasfurd and Walker helped me with the brand, logo, bags, jars, and website. They nailed it!!! And last but not least, Erin Sousa of Sparkle Media – I quickly realized early in this process that I needed help with how my brand would be presented and marketed.
What is the most rewarding thing about being an entrepreneur?
Being my own boss. When you have these crazy ideas in the middle of the night, there is no one to tell you that it’s too crazy but yourself.
How do you define success?
I feel that I am already successful – I am doing something I love and I enjoy going to work everyday in my amazing community. It’s subtle, but I think customers can pick up on this feeling. At least I know I do when I shop from other local business owners.
Can you give us an idea of what your daily routine looks like?
Wake up, get my son ready for daycare, drop him off, take Zoe (our Yorkie Chihuahua) for her morning walk, and get ready for work. I stay at the store until 5pm when my husband takes over, then I get my son from daycare. We head to the park if weather’s nice, then home to get dinner ready. After dinner, it’s bath and bedtime for Benji. Try to get some laundry and house cleaning done, and finally bed time around 1am. Long days for sure but so worth it!
We’re curious… are you a fan of sweet or salty candies/goodies?
I LOVE candy, any candy. Some days are salty others sweet, chocolate or sour – it all depends on my mood.
Please finish these sentences:
- Vancouver is … My home, and I love it!!!
- Candy is… fun!
- I’m happy when… My family is healthy and happy.
- Karameller… Is my dream come true.